Snoop Dogg says he’ll never “smoke” again: “Please give me some privacy right now.”

Renowned hip-hop artist and cannabis enthusiast Snoop Dogg recently made a surprising announcement on social media, expressing his decision to quit smoking. Taking to Instagram and X (formerly Twitter), Snoop shared that, after careful consideration and discussions with his family, he has chosen to give up smoking. He also requested privacy during this time.

Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., has been associated with various marijuana-related businesses over the years. Following his brief statement a week after being linked to a new substance similar to marijuana, the rapper’s camp did not immediately respond to the Associated Press’s inquiries.

Fans were taken aback by Snoop’s unexpected decision, and discussions ensued in the comments section. Speculations arose about potential future ventures or marketing campaigns, with some suggesting that Snoop might explore different forms of THC. Others expressed happiness and support, believing that Snoop’s choice to quit smoking could be motivated by concerns for his health.

Marketing experts note that reactions to unexpected announcements from celebrities are commonplace, especially when it contradicts established perceptions. Americus Reed II, a marketing professor at the Wharton School of Business, emphasized the significance of providing more details to control the narrative and avoid speculation. Reed anticipates that Snoop Dogg may share additional information to address rumors or potentially lay the groundwork for future projects, particularly in the expanding cannabis industry, which encompasses more than smoking, including consumables and flavored alcoholic drinks.

Snoop Dogg’s association with cannabis has been evident throughout his career, and he has ventured into various cannabis-related businesses, including his own weed brand, Leafs by Snoop. Additionally, his collaborations with Martha Stewart and projects like the limited edition “Best Buds Bags” with BIC EZ Reach Lighters highlight his continued involvement in the cannabis industry.