Shaquille O’Neal and Allen Iverson have recently been appointed President and Vice President of Reebok Basketball, respectively. O’Neal will oversee basketball strategy and relationships, while Iverson will handle player recruitment and community projects, aiming to rejuvenate Reebok’s basketball line.
Having both signed with Reebok in the early 1990s, O’Neal is renowned for designing the Shaq Attaq and Shaqnosis sneakers in 1992, while Iverson made a significant impact with the Reebok Questions in 1996.
Todd Krinsky, CEO of Reebok, expressed excitement about the appointments, citing O’Neal’s remarkable influence on the brand and basketball culture. Krinsky believes O’Neal is the ideal person to lead Reebok back to dominance in the basketball arena.
O’Neal, expressing enthusiasm for the collaboration with Iverson, aims to work together in identifying top athletes, both male and female, to contribute to Reebok’s success. In an interview with Complex, O’Neal emphasized the longstanding friendship with Iverson and their shared commitment to the brand’s future success.
